The Other Web

The basic premise of a search engine is that users want to find the best content for them; content creators generate the best content they can; and search engines come up with the most efficient ways to match the two together. But what happens in reality, is that every time the search engine comes up with a heuristic to determine which content is best, it creates an incentive for content creators to try and game the system by adjusting their content to match this heuristic - and instead of creating the BEST content they can create, they focus on creating content that mentions the right keywords, or entices the right websites to link back to it, etc. It seems like a broken system that results in a lot of junk content being generated. We reached out to Brandon Leibowitz, an SEO expert and the founder of SEO Optimizers, to discuss this state of affairs. Brandon is a search engine guru and a renowned public speaker, whose opinion on search engine optimization carries a lot of weight. He has been in this space since 2007, which is several generations in search-engine years.